The Interoperable Europe Portal is a key initiative by the European Commission aimed at enhancing digital interoperability across public administrations in the European Union. A key aspect of the platform is its focus on creating a community that shares interoperability solutions, tools, and best practices.
This How-To document presents some guidelines and tips on how to increase awareness of your Collection or Solution hosted on the Portal.
Collaboration with other Collections/Solutions
- Collaborate Across Collections/Solutions: The Portal facilitates seamless content sharing between Collections/Solutions. By sharing your content with other Collections/Solutions, you not only increase your visibility but also contribute to a larger network of interoperable solutions. This cross-promotion strengthens the overall ecosystem and ensures your Collection/Solution reaches a broader audience.
- Engage in Active Discussions: Use the discussion forums within the Portal to engage with other members. Initiating thought-provoking conversations and soliciting feedback can help keep your Collection/Solution dynamic and relevant, attracting continuous interest from both existing and new users.
Use relevant social media channels
Social media platforms like LinkedIn and Twitter give access to groups of eGovernment professionals with a common interests or specialisation. These are powerful tools for promoting your Collection/Solution. Regularly post updates, milestones, and announcements on these platforms, using relevant hashtags and mentions to reach a wider audience. For example, engaging with professional groups on LinkedIn or participating in relevant Twitter conversations can significantly boost your Collection/Solution’s visibility.
- Getting involved in these external conversations is a good way to contact new members, and to promote the Interoperable Europe Portal Collections or Solutions. For this purpose, you can use your own LinkedIn or Twitter account or create a new one that is dedicated to the Collection/Solution.
- One way to leverage social media is to make use of tags. To attract the attention of professionals interested in a certain topic, use #Hashtags in the message by identifying keywords and adding a ‘#’. On LinkedIn and Twitter, a hashtag is automatically converted into a clickable link, taking users who click on it to a page featuring all the recent tweets with that hashtag. Here is another tip: address a particular opinion leader, a key member, or the Interoperable Europe Portal Twitter managers by adding a @ in front of their Twitter or LinkedIn name.
On X/Twitter, owners or facilitators can interact with the Interoperable EU by tweeting and retweeting, liking and sharing their content. Similarly, on LinkedIn you can interact with the Interoperable Europe group.
Interact with users
There is no single method for effective communication. You should use multiple channels and combinations to reach your Collection/Solution members and new contributors:
- Use discussions to gather feedback on what type of topics or content they would like find in the Collection/Solution. Sometimes, it can help to start a thought-provoking discussion to get members to interact. The best thing to do is to get to know your members and learn how they would like to contribute to the growth and consistency of your Collection/Solution. Discover here how to start a discussion in your Collection/Solution.
- Send an announcement to your Collection/Solution members. Through announcements, facilitators and owners of a Collection/Solution can send a message to their members (i.e., about upcoming events, new releases of software or tools, or project related to open-source software, digital solutions, etc.). Discover here how the announcement feature works.
- Create attractive and meaningful content, by following the tips on this article. You may also create interactive content by adding polls, such as the one below. Discover here how to add a poll within your content.
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