The goal of this Service Catalog Usage Model is to highlight the need for the cloud industry to create consistent ways to describe standard services to encourage the evolution of a dynamic global marketplace based on open discovery and free market principles. As well as standard services, the Service Catalog needs to permit providers of cloud services to add value by offering extensions of standard services and providing custom solutions. The provider benefits from greater volume on the standard offerings, with lower costs of sale and more opportunities to optimize the service delivery, but also has the opportunity to differentiate with extended and custom solutions. The organization subscribing to the cloud services benefits from greater choice, liquidity, and price transparency on the standard services, while still being able to select extended or custom solutions that provide further value specific to their needs.
The requirements and outline processes described in this Service Catalog Usage Model enable organizations subscribing to cloud services to perform a more precise and programmatic discovery of comparable services among providers and to better price and negotiate service extensions with reference to the nearest comparable standard services. In turn, providers of cloud services will be able to extend standard offerings in a standardized way to add differentiated value between their services and a competitor’s similar services. This thinking is applicable to all kinds of cloud services, from Infrastructure as a Service (IaaS) to Platform as a Service (PaaS) and Software as a Service (SaaS), and to other kinds of services such as Virtual Private Data Center as a Service (VPDCaaS).
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Industry consortium
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English
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