An online bootcamp designed to help startups enter and scale in the B2G market
Breaking into the public sector can transform your startup, but navigating its complexities requires the right strategy. This online bootcamp is a hands-on training programme designed to equip startups, scaleups, and SMEs with the tools, knowledge and strategies needed to successfully sell to and work with public administrations across Europe.
This online bootcamp focuses on the unique challenges of business-to-government (B2G) markets, helping participants navigate procurement processes, refine their strategies, and engage effectively with key stakeholders.
Inside the Bootcamp: What You’ll Learn
Module 1: Understanding the public sector
- Introduction to the B2G Market
- Public Client Segmentation
- Use Case Formulation
- The Govtech Canvas
Module 2: Navigating the sales process
- Sales Cycles and Funnel
- Narratives and Strategies
- The Govtech Commercial Proposal
Module 3: Mastering public procurement
- Regulations and Procedures
- Administrative Requirements
- Public Procurement Information Platforms
- Proposal Submission
Meet you session leaders
We will be joined by three experts in the field from Gobe Studio, one of the first GovTech innovation studios in Europe and Latin America. You can learn more about Gobe Studio here.
Diego Docavo is an entrepreneur and leader of Gobe Ventures, the first GovTech accelerator in Spain. He specializes in GovTech solutions and the emerging startups ecosystem.
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Laura Kirchner is a specialist in public sector innovation and policy design with more than five years of experience leading Open Innovation and GovTech pilots with Spanish public administrations.
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Sofía Silva Carballido specializes in open innovation programmes for public administrations internationally. She has led the first GovTech bootcamps for startups backed by the European Commission and is recognized as a LATAM GovTech Leader.
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Public representatives to be announced.
What you need to know
- Dates: April 8th, 9th, and 10th (9.00am - 12.00pm CET, online)
- Application deadline: March 14th
- Limited spots: Applications will be reviewed and confirmed by March 19th
Want to learn more? We will have a webinar on March 6th at 9.30am CET where we’ll answer all your questions. Click on the link below to register.
What startups are we looking for?
We are looking for innovative startups, scaleups, and SMEs that are eager to enter or expand in public sector markets. If your company is developing high-quality technological solutions and wants to sell to and collaborate with public administrations, this bootcamp is for you.
You’re a great fit if you:
- Have an established startup, scaleup, or SME, market-validated and with a Technology Readiness Level (TRL) of at least 7.
- Want to refine your B2G strategy to successfully engage with public administrations.
- Offer an innovative product or service that can bring value to government institutions.
- Need to navigate public procurement and understand how to sell to the public sector.
Our Selection Process
Who is behind this programme?
This programme is organised by GovTech4All and Gobe.
GovTech4All unites 29 leading GovTech organizations from 20 European countries to build a cohesive GovTech ecosystem and market. Backed by the Digital Europe programme, it drives cross-border incubators and focuses on three key pilots: securing cross-border data, assisting citizens with digital benefits, and innovating public procurement.
Gobe Studio is a govtech innovation studio that opens public procurement to startups, scaleups, and digital SMEs. They work with public institutions, driving open innovation and new procurement models. Since 2023, they also support emerging companies in their B2G strategy through their accelerator Gobe Ventures, and they collaborate with suppliers and investors to advance tech innovation.
This is your chance to scale your innovation in the public sector—don’t miss out!
Have any questions? Feel free to contact Laura from Gobe at laura@gobe.studio, or join our webinar on March 6th for more information. Leave us your email in the link below to receive the access link.