The European Union (EU) has taken a significant step towards promoting fairness and competition in the digital economy by putting into effect the Digital Markets Act (DMA). This legislative framework aims to regulate the conduct of major online platforms, referred to as "gatekeepers," to ensure transparency, interoperability, and fair practices, ultimately safeguarding consumer interests.

The DMA imposes specific obligations on tech giants such as Apple, Alphabet, Meta, Amazon, Microsoft, and ByteDance, requiring them to facilitate interoperability, grant access to user-generated data, and maintain transparency in advertising practices. By subjecting these platforms to regulatory scrutiny, the EU seeks to create a level playing field where smaller businesses, particularly SMEs and startups, can compete more effectively.

For SMEs and startups, the DMA represents a significant opportunity to thrive in a fairer digital environment. By eliminating unfair terms and conditions and providing access to critical data, these entities can innovate and grow, contributing to economic dynamism and fostering a culture of entrepreneurship.