Short description: IGN has established a directorate in charge of communication activities, directly reporting to the Director General of the organisation. The directorate uses many channels to promote the use of location data and benefits for users: IGN news magazine[1], newsletters, website, digital communication (on social networks) and webinars (typically attended by audiences up to 500-700 persons)[2].

[1] For instance, one issue, http://www.ign.fr/institut/ign-magazine/ign-magazine-ndeg96, included an article about an app to facilitate access to the geodetic network.

[2] As an example, an event was held in January 2021 on collaborative tools for enterprise data.

Recommendations: Return on Investment (15)