The European Union’s food chain has been moving towards a more sustainable direction, based on the requirements of the European Green Deal. The farm-to-fork (F2F) strategy has made sustainability a policy priority in the EU, with the aim being to promote and adopt a fair, healthier, and more environmentally friendly approach towards the food chain and the food industry, while at the same time maintaining the sector’s economic viability.

The JRC has recently published a report that investigates the sustainability initiatives being implemented by private operators in the EU food chain. 

The performed assessment was based on data collected through interviews with 37 representatives from food chain operators, associations, and related organizations. 314 sustainability initiatives were identified throughout the process, that focus primarily on economic and environmental sustainability. In the process, the research brought out many more interesting insights regarding environmental sustainability, such as the key drivers for the adoption of sustainability initiatives, and the main barriers in the adoption of more sustainable habits.

To explore more of this analysis’ interesting insights, visit this page and download the full report.