Description (short summary):  
Customer profiling is a practical, evidence-based approach to understanding who are the customers for each public sector service, the channels through which those customers can be served, and how these customers can best be targeted.

This report describes techniques of customer profiling to help target the delivery of services in the public sector. The approach set out in this report relies on use of standard definitions of customer profiles, services and channels. It gives preliminary results from work performed in the UK and describes some advantages and shortfalls of the approach.

Number of pages: 8

ISBN Number: 9781907576027

Description of license: © Smart Cities Project 2010

Nature of documentation: Independent reports and studies